Is All Publicity Good Publicity?

The reply is… yes and no. Often it's how well the message is managed when the narrative hits the headlines.

In May 2005 came the lurid news via worldwide mass media of Australian dad vocalist Kylie Minogue's diagnosing with breast cancer. Unfortunately being the public figure that she is, there was no manner this news was going to travel unnoticed.

'Team Kylie' reacted quickly. They were very up-front with the media, answered their inquiries and explained exactly what the state of affairs was. Kylie's Chorus Girl circuit about to hit the route in Commonwealth Of Australia was postponed. Although dissatisfactory to her many fans booked into her concerts, by being honorable and unfastened about the state of affairs these same fans – and mass media – remained on side during this crisis situation.

There was a immense moving ridge of support for Kylie as she underwent intensive treatment and emerged 18 calendar months later with a clear measure of health. Throughout this clip the mass media were kept informed and remained supportive until the clip came to advance her rescheduled Chorus Girl tour.

The Power of the Press

Although Kylie's diagnosing was absolutely annihilating – the top – if there is one, is that this narrative created much more than populace consciousness of the importance of early diagnosing of breast cancer. Every major Australian newspaper, television current personal business show, magazine and radiocommunication talkback station did some narrative on breast cancer. Kylie's diagnosing have had a major influence on a whole coevals of women.

According to The Sydney Morning Herald, a September 2005 article in the Checkup Diary of Commonwealth Of Australia argued that promotion about Minogue's unwellness prompted a doubling in engagements for mammograms by women being screened for the first time. Eight hebdomads after the narrative broke, engagements were still 40 per cent higher. "The dramatic addition in initial and rescreen mammography among eligible womein is unprecedented in the Australian breast showing program," the authors, St St Simon Chapman, Kim McLeod, Melanie Wakefield and Simon Holding, found. Commenting on research linking historical rates of showing with a 26 per cent autumn in mortality, the writers predicted the important 'Kylie effect' on showing may further cut down breast malignant neoplastic disease deaths".

Kylie have proudly re-emerged as a prima dad icon with a repute as an sharp businesswoman and director of "brand" Kylie. The successful launch of the Chorus Girl circuit in Australia, in November 2006, along with the mass media direction of a very hard personal clip have got got cemented her topographic point in the pages of amusement history.

Publicity Crisis

Although no 1 on Kylie's direction squad or those on the event direction squad of Kylie's original concert circuit in 2005 could have predicted such as an amazing result – there was no uncertainty some kind of crisis direction program was in place.

Even though your event or promotion political campaign may not be of this scale of measurement it is still a good thought to have a program in topographic point in lawsuit of unanticipated situations. There's two ways of approaching it.

* Associate In Nursing issues direction program is identifying what could possibly travel incorrect and have got a program in topographic point to guarantee the issue doesn't go a crisis and/or

* Rich Person a crisis direction program where if it makes blow out and go a major calamity you cognize how to manage it

Here is a little checklist to an issues and crisis direction plan:

1. Identify anything possible that may travel incorrect and set up a program to manage the crisis

2. Organise a crisis squad and apportion responsibilities

3. Rich Person a interpreter in topographic point that volition manage all mass media inquiries. If the mass media phone phone calls individual else – those calls can be directed to the most appropriate person. Brand certain the interpreter is mass media trained

4. Bash respond to the mass media quickly with regard to their deadlines and have got all your facts and statistics in place

5. Be prepared for any possible inquiries and negative responses

6. Stay unagitated and state it as it is – the truth

7. In the lawsuit of an individual make regard their privateness but don't ever state "no comment" – have got some response prepared or say, "we don't have the reply to that yet."

8. Bash show concern and regard other people's place in the crisis – those of your clients, clients and employees

9. Bash be aware of any legal deductions before admitting any fault

10. Keep mass media and other stakeholders informed at every measure of the way

11. Brand an proclamation and novice a positive populace dealings political campaign after the crisis have been averted

12. Reappraisal your crisis direction program and update if necessary